CREATIVITY OF STUDENTS IN FAVOUR OF THEIR ENTREPRENEURIAL INTENTIONS: EMPIRICAL EVIDENCE FROM POLAND

The article aims to empirically verify the impact of creativity on students’ entrepreneurial intentions using a theoretical framework enhanced theory planned behaviour Icek Ajzen. primary research tool was survey conducted among students (n = 719) several universities in Kraków, Poland. Statistical calculations multiple regression positively verified hypothesis that strengthens their start own business. model has strong predictive power (R2 65.3%). University teaching should be focused more unleashing boost students, then transpose into startups, and eventually support competitiveness economy. This article’s novel contribution is confirm social norms Poland do not play an essential role stimulating despite numerous affirmations this factor other countries.